Slim. Stylish. Simple.
For those wanting a simple way to capture moments with family, friends and more, the slim, stylish PowerShot ELPH 180 camera has easy-to-use features to help create photos that are as stunning as you want. The 8x Optical Zoom lets you get close to the action, while the 20.0 Megapixel* CCD sensor with DIGIC 4 Image Processor help produce vibrant, clear images to share or print. Take more than just still images, with the ability to record movies at 720p HD. For added convenience, Smart AUTO figures out suitable settings for what you're photographing so you don't have to worry about finding a picture mode yourself. To help reduce the effects of camera shake, Digital IS helps keep blur to a minimum. On top of that, the Auto Zoom feature can automatically close in on your subject and keep it in focus for easy shooting.

8x Optical Zoom with Optical Image Stabilizer helps you capture images with flexibility and ease.
The PowerShot ELPH 180 camera features an 8x Optical Zoom so more shots are within your reach. You'll love the flexibility that the wide 28–224mm (35mm equivalent) shooting range offers. Plus, the wide-angle lens captures an expansive image in each shot, adding depth, perspective and grandeur. Landscapes, city scenes, family shots and more benefit from the extra width. Whether you're shooting wide group shots or zooming to the telephoto end, your images will be bright and clear.

20.0 Megapixel* CCD sensor combines with the DIGIC 4 Image Processor to help deliver stunning image quality
With the PowerShot ELPH 180 camera's 20.0 Megapixels* of resolution, your images are rich and clear, with textures and tiny details faithfully reproduced even at the long end of the 8x Optical Zoom. This high level of resolution can be ideal for creating large prints, and allows you the flexibility to blow up and crop any section of an image to express your creativity.

Enable the Auto Zoom feature and your camera will automatically zoom in to help frame your subject and help keep it in focus
Now, beautifully framed shots using the powerful 8x Optical Zoom are as easy as pressing the Auto Zoom button. With Auto Zoom, the camera automatically determines the correct size and framing by detecting the number of subjects. The system also detects faces that are too small, then zooms in to the proper length. Auto Zoom is a great feature for spontaneous everyday shooting, and especially useful for times when someone else (even a child) is using your camera, for instance at a tourist spot.

ECO Mode helps reduce power consumption for longer battery life
The PowerShot ELPH 180 camera features ECO Mode to help provide a high number of shots per single charge through LCD monitor and camera power management. The mode can be activated via a dedicated button for easy power preservation when you are out for the day or the moment is too important to put the camera down. ECO Mode quickly wakes the camera from sleep when a button is pressed so you won't miss the moment.

Help Button provides simple explanations and easy control of your settings
The PowerShot ELPH 180 camera is designed to be fun and easy to use, even for beginners. A Help Button on the camera's exterior brings up the help menu when you need it, right on the LCD screen. From here, you can scroll through a variety of topics that answer your questions with clear explanations, offer helpful shooting advice and show you diagrams highlighting the position of any buttons you'll need.